The ‘Giving Pledge’ – would it work in the UK?

Across the pond over in the US, philanthropy by the super wealthy has taken off thanks to a campaign called the ‘Giving Pledge’. It encourages the rich to give a substantial amount of their wealth to charity. So far the campaign has been a success with pledges of nearly $125bn set to be raised for good causes.

Would this campaign be as successful in the UK? Newspaper giant, The Guardian, asks: Who do you think should lead the pledge if it was brought to the UK?

The results are interesting, with the majority of people thinking either Richard Branson should back it, but many also saying that it simply wouldn’t work at all. Surprised by the results? We were! Does it imply that Britain is lacking a moral and social conscience? Or, as we suspect, does this reflect a lack of time or money to raise funds for charities?

We kept these restrictions in mind while we were developing Give as you Live™. The app empowers everyone to be a philanthropist, simply through their online shopping, but without donating their own money. At no extra cost, each user can raise an average of £75 per year.

So, If you want to give more to charity this year, but aren’t a billionaire yet, we suggest you Give as you Live™ instead.


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2 Responses to “The ‘Giving Pledge’ – would it work in the UK?”

  1. Jeannie Says:

    Hi re pledge: Is it still true that charity giving and corporate giving in the US has positive tax implications. This used to be true of corporate giving. I’m out of touch but if thats so it wouldnt take off as well here without tax rebates – maybe

  2. suzy Says:

    people often say US citizens are more generous because their taxes are lower….mmmm

    I think I disagree with you – no time, no money? Somehow I manage to find time and money to do the things I want to do, but I’ve no time or money to do the things I don’t want to do. That’s probably true of most people in Briton

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