Posts Tagged ‘corporate fundraising’

Case study corporate fundraising – Premier Foods and Cancer Research UK


Cancer Research UK is the world’s leading charity dedicated to cancer research. They have discovered new ways of beating cancer that together have saved hundreds of thousands of lives across the world. One in three of us will get cancer at some point in our lives. Cancer Research UK’s ground breaking work, funded almost entirely by the general public, will ensure that millions more people survive.

Premier Foods is the UK’s largest food producer owning brands such as Branston, Mr Kipling, Hovis and Sharwood’s. Premier Foods has 18,000 staff around the UK and Ireland, of whom 3,500 have daily access to the internet.

Cancer Research UK is Premier Foods’ charity of the year and in January 2009 they selected Everyclick to power their Intranet based web search function, allowing staff to raise money for CRUK as they searched the web.
Premier Foods’ staff can access the web via their internal Intranet, which features a direct web search facility.

Previously the web search results had been powered by Google, however Everyclick offered an alternative which would generate funds for their charity, at no cost.

The initiative launched on 02.02.09 with a feature on the intranet (see screenshots below). Staff have been updated on progress with a further news bulletin on the Intranet.

Within a week of launch Premier Foods had become Everyclick’s number one corporate supporter, generating tens of thousands of searches. After just four months they have raised £640.00 for their charity, well ahead of their annual target of £1,000 and making them an excellent example of a charity/corporate partnership using Everyclick.

Everyclick Search will continue to be supported with internal communications and other Everyclick products such as Shopping and Sponsorship will also be introduced to staff as additional ways of supporting CRUK.

Ian Bowles, CSR Manager for Premier Foods said: “We have set ourselves a target to raise £250,000 for Cancer Research UK by the end of our current financial year. Introducing Everyclick will help us on our way to reach this target and means that everyone who makes searches on the internet can make a contribution.”

Bethan Wood, Account Executive, Cancer Research UK: “Everyclick is a great way for everyone who uses the internet to raise money for their chosen charity. Cancer Research UK are really pleased with how it is performing with Premier Foods and hope that more workplaces will choose to use Everyclick and help raise much needed funds without any cost to their employees.”