Posts Tagged ‘Give as you Live’

Mumpreneur awards 2011: Polly Gowers shortlisted


This week, our CEO, Polly Gowers, has become a finalist in this year’s Mumpreneur ‘Mum on a Mission’ award. These awards celebrate mums in business and picks the most heart-warming and inspiring stories. Polly is a mother who runs a successful business as well as bringing up a family.

Polly is up against three other contenders and was selected out of 720 entries, which is a fantastic achievement. Her award entry focused on her successes with Everyclick, such as raising over £2million for the UK’s charities and Give as you Live, the new and revolutionary online fundraising platform.

We have our fingers and toes crossed until we find out the winner next month!


Our CEO, Polly Gowers Features on World Talk Radio


World Talk Radio is one of the largest internet talk shows in the world, and tomorrow Polly featuring on the Green with Envy Series. The episode is called Does Cause Marketing Work, it will examine cause marketing from a range of perspectives and provide their answers to many vexing questions.

You can find more information about the show here. Catch Polly in action, listen to it live at 10am PST on Thursday 11th August, or catch up by visiting the website at a later time.

Social enterprise: putting positivity into the business world


We’re all a little fed up of hearing the doom and gloom of government cuts and the closure of companies, so it’s very refreshing to read that social enterprises are ‘growing at twice the speed of other businesses’. A social enterprise is an organisation whose objectives are motivated by wanting to do good and it’s great to hear that businesses which have the potential to make a difference are the ones that are thriving.

With the current economic climate, people have been struggling to be as generous towards charities, whether this is with their time or money. But social enterprises allow people to go about their daily life AND do something good, without doing a whole lot extra. This is especially true with Everyclick, as through products like Give as you Live™, no change in behaviour is needed – simply do your normal shopping online and you can give to the charity of your choice.

We hope that social enterprises will continue to grow, so we can help the UK’s charities and causes when they need it most.

Online Shopping: The Power to do Good


In a report released in the Independent newspaper, online sales for January rose by 49%; the highest increase for nearly a year. Internet shopping now accounts for 20% of all retail activity in the UK. That means that for every £5 spent, £1 of that is spent online. This report tells us that not only is a large chunk of consumers spending now done online, but it is clearly a growing trend.

For businesses, this means there is enormous potential in this market to make money. However, Everyclick has also recognised the enormous potential in this trend to do good.

Everyclick has calculated that there is £1.25billion available in 2011 for the UK’s 200,000 charities through Give as you Live™. If online shopping continues to grow at this rapid rate, then a substantial amount of fundraising can be done through the internet using Everyclick’s technology and just think of the difference that Give as you Live™ could make if charities could take a slice of the £1 in every £5 spent in the UK.

Technology boosts generosity


The coalition Government has launched the Giving Green Paper, focusing on how to increase every day giving and to make giving and social action a habitual behaviour. Debate and questions following the Giving Green Paper will be introduced in a White Paper which is aimed to be launched in Spring 2011.

The Government has realised that to encourage increased giving during times where people are finding every pound is being stretched, opportunities to give must be made as ‘easy and attractive as possible’. Everyclick has been thumbed as one instance of how Technology boosts generosity. Products like Give as you Live™ are enabling groups of individuals to raise sums of money every year without giving or spending any extra than normal. Everyclick’s technology turns existing online behaviour into free fundraising opportunities.

With Give as you Live™ launching weekly shopping deals available to supporters, giving just became that much easier. See how easy it is to raise funds with Give as you Live™ by reading what Everyclick CEO and Founder Polly Gowers bought to raise £44 for The Starlight Foundation in just 4 weeks.

Read the full Giving Green Paper, please click here (pdf)

Everyclick is calling all charities interested in applying to become a Give as you Live™ pilot charity


Everyclick has recently launched the Give as you Live™ App, an online shopping App that allows you to raise funds for your favourite cause every time you shop online.

With the Give as you Live™ App you can shop on your favourite websites, without needing to remember to visit first. From Google to Ebay and Expedia to Tesco, whenever and wherever you shop online the App will be there, offering you the opportunity to raise funds for your favourite cause.

The Give as you Live™ App in currently in beta, with plans for the full release set for early November 2010.

To help support the launch of the App, Everyclick is selecting a limited number of pilot charities to receive special support in the lead up to Christmas.

What does a pilot charity receive? Each charity that is selected to be a pilot charity will receive a fully branded supporter journey, which includes:

  • A branded stand alone, recruitment email
  • A Give as you Live™ feature incorporated into your current supporter emails, e-newsletters and thank you communications
  • Prompt text for your website to encourage your supporters to learn more about how they can Give as you Live™
  • A branded Give as you Live™ webpage to be included in your website
  • A branded Give as you Live™ overlay, complete with a clear instruction video for supporters
  • Your own branded Give as you Live™ App

Once a supporter has downloaded the App, we will work with you to keep them informed and excited about using the App. In the lead up to Christmas, the busiest time of year for online spend, we will provide seasonal messages to encourage your supporters to use the App and Give as you Live™ every day, helping to raise thousands of pounds for your organisation.

Contact to learn more about becoming a pilot charity.

The Give as you Live App | Buy something good


give as you live

Coming soon from Everyclick

Give as you Live is an app for online shopping that sends a percentage of your purchase to causes and charities. Give as you Live works with all popular websites including Google, Yahoo, Amazon and eBay to offer you your favourite products while supporting the cause of your choice – no price mark-up, no product compromise. It’s shopping, but better.

Give as you Live is always working, so every purchase is also an act of giving.

Check back here for more details over the next few weeks

Don’t forget to visit the Give as you Live Blog for the latest updates.

Promote your Charity with Everyclick


Its simple maths! The more you spread the word about your charity’s work on Everyclick, the more you will raise for your cause. Thinking of the right techniques can be challenging at times, so here are 3 great tried and tested methods to raise funds and awareness, that are completely free!

One example is currently being used by Friends of the Earth. They send out their e-newsletter including a clear section featuring their Everyclick fundraising, giving direct access to supporters who are not already taking part.

Another effective technique, currently used by Orangutan Appeal, is to share your charity’s URL on twitter and facebook. The world is currently social media crazy with over 475 million users between each of the giants. Sharing the URL to your supporters through facebook and twitter is free and allows users to view your Everyclick fundraising in their leisure time.

Finally, integrate an Everyclick search bar into your website, like The Fairhaven Garden Trust. The search bar is personalised to your charity so all searches made on your site will raise funds for your cause. You can access the code to embed into your site from the ‘Tools to help raise more’ section on your Everyclick charity information page. Installing the code is just a matter of copy and paste!

“Give as you Live” featured in the FT



On Saturday the FT published an article about our technology that companies like Bing are using to deliver new revenue channels to charity.

Have a read of “Everyclick you make…”