Posts Tagged ‘The Guardian’

A charitable Christmas for 2011? The future looks bleak


The Guardian voluntary sector network today features an article about how charities may need to branch out from traditional fundraising methods and look at how they need to revolutionise their revenue-sourcing to secure their future.

We know its a tough time for charities at the moment and we hope they can work with their supporters and take advantage of the new fundraising initiatives available and make sure they don’t fall short this Christmas. Please have a read


The ‘Giving Pledge’ – would it work in the UK?


Across the pond over in the US, philanthropy by the super wealthy has taken off thanks to a campaign called the ‘Giving Pledge’. It encourages the rich to give a substantial amount of their wealth to charity. So far the campaign has been a success with pledges of nearly $125bn set to be raised for good causes.

Would this campaign be as successful in the UK? Newspaper giant, The Guardian, asks: Who do you think should lead the pledge if it was brought to the UK?

The results are interesting, with the majority of people thinking either Richard Branson should back it, but many also saying that it simply wouldn’t work at all. Surprised by the results? We were! Does it imply that Britain is lacking a moral and social conscience? Or, as we suspect, does this reflect a lack of time or money to raise funds for charities?

We kept these restrictions in mind while we were developing Give as you Live™. The app empowers everyone to be a philanthropist, simply through their online shopping, but without donating their own money. At no extra cost, each user can raise an average of £75 per year.

So, If you want to give more to charity this year, but aren’t a billionaire yet, we suggest you Give as you Live™ instead.