Posts Tagged ‘twitter’

Follow us! Facebook & Twitter

09/06/2010

Did you know Everyclick is on Facebook and Twitter? Follow us to receive the latest updates about fundraising and the charity world.

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Fundraising with Twitter

23/09/2009

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Twitter hit the big time in early 2009 and is the latest large-scale social media tool. It’s popular for business networking and for individuals.

Some charities and have also made good use of Twitter, reaching out and talking to their supporters on a more personal level. Fundraisers are using Twitter to promote their fundraising events and even persuading celebrities such as comedian Bill Bailey to pass on, or ‘retweet’, their message.

Some examples of fundraising tweets from Everyclick charities and fundraisers:

@GoodcontactUK “Supporting UK charity for blind children while using this FREE search engine www.everyclick.com/visionaid Pass it on please.”

@Waterstones “Our friends at Dyslexia Action are raffling a car. Worth a punt for a good cause! http://www.everyclick.com/dyslexiaaction

@SOGreatBritain “Help Special Olympics Great Britain raise much needed funds, just by using this link www.everyclick.com/specialolympicsgb as your homepage.”

@TBAlert_charity “We raised nearly £400 in just a few days in the everyclick small car draw. Thanks everyone who entered and good luck for winning that car!”

@HMStella “Another tenner donated on everyclick.com/serena-sardi – I am super grateful – and inspired to go running first thing in the morning!”

Why don’t you sign up at Twitter and see if reaching out to more people could give your fundraising a boost?

Tweet your, or your charity’s, Everyclick homepage link and encourage people to donate.

* You can follow Everyclick on Twitter at @Everyclick_news
* Create your fundraising page to collect sponsorship online.
* Please note: the small charity car draw has now closed.

Social networking – is it of use to charities?

27/04/2009

This is a subject which is only increasing in popularity. There has been enough written about it now, that I think we can provide a useful summary of the general consensus – is this something charities should be allocating valuable resources to (i.e. a body in the office to ‘tweet’ and to look after various accounts) or does it not pay its way?

Applications such as Facebook’s ‘Causes’ have failed to deliver what they might have imagined. Of the 179,000 non-profits who signed up to the ap, a tiny percentage have made even $1000. Fewer than 1% of users who joined a cause donated money through the application.

Incidentally, Nature Conservancy, who are the largest fundraiser on Causes ($198,000) says social networking was never primarily about raising money, but mostly to circulate news and event announcements.

It would appear that those who use social networking tools for their first and foremost employment i.e. communication, are the most successful at raising funds as a secondary product of connecting with their supporters.

The Brooklyn Museum show how social networking, over several websites, can generate interest and conversation to link the museum with its community. It started a complex buzz about the museum online by creating accounts with Twitter, Facebook and YouTube, and posting content to Flickr, which is now allowed to flourish by holding regular meet-ups at the museum for friendships made and conducted online.

Again, this was not a fundraising exercise but one of communication with their community and their supporters.

Fundraising widgets as a whole do not seem to have brought in the hoped-for increase in donations from supporters, but a presence in the medium of interactive websites might well have given an increase in supporters as a whole. Whereas those who use social networking might be with their charity in spirit, they’re not usually there in pocket.

An article in The Guardian suggests that charities need to be careful with social media. They suggest that “they should be aware that not only might misleading claims be exposed online but that individuals could easily choose to bypass institutions altogether. Not all donors are in a position to travel to countries in need but that is not necessary: they can easily meet a beneficiary online and transfer the money in real time.”

It’s unlikely people will decide to connect directly to individuals and bypass charities as a middleman, I think they will prefer to give their money to well known organisations which are open about what they do and have a proven track record of helping their cause. I do think however, that being able to connect with individuals within the big, faceless charities are helping users associate more with their charity.

The successes have been for those charities with high profile causes – green and environmental charities, or those who tug at the heart strings, such as dog rescue charities. Twittering images of dogs in rescues waiting for new homes is bound to increase communication with supporters. Further successes have also been achieved for charities whose aims are to help kids – they can communicate with them in their own, online environments where they feel more confident.

It seems as though no one has really found the key to using social networking to directly raise money for charity, if indeed one exists. Events such as Hugh Jackman’s offer to donate $100k to the chosen charity of someone on Twitter, when they explained why in 140 characters or less, is as near as charity gets to significant amounts of money from social networking.

There are many articles on the net written to encourage charities to make use of this ‘free’ avenue to attract more funding – but it isn’t really as free as it seems. Excluding the man-hours required simply to communicate with supporters, it also costs money to have widgets and applications developed. And so far, these have raised only a small percentage of the dreamed-of sums suggested by some authors. ‘Join social networking sites to connect with younger supporters’ was the message, and ‘Very few charities have made full use of social networking websites’. Perhaps quite a few charities are just hanging back to see if it is really worth it.

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Join us on Facebook and Twitter

18/03/2009

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Everyclick is spreading the word via social media!

Join Everyclick.com on Facebook for all the latest news and dates of events you can take part in as a fundraiser – Everyclick.com. You can also follow Everyclick on Twitter at http://twitter.com/Everyclick_news.

Come along and feel free to add your comments, tweet at us or join the discussions on Facebook. See you soon!